Before & After
Discover the differencePhoenix
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Recommended by hairdressers in the Netherlands.
30-day money-back guarantee.
Free samples with every order.
Guaranteed results.

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Paraben-free
Sulfate-free
Vegan options
Effective ingredients
Created from 38 years of experience
Extensive product line
Our words are one thing, their experiences another.
Founded by Mother and Son.
👋 Esther here, Together with my son Robin I am In 2019, I launched the idea of bringing together the very best hair products. With decades of experience in hairdressing and years of experimenting with different formulas, we proudly present our high-quality products for hair and skin.
Frequently Asked Questions
About Shaping ClayYes! Our hair clay/shaping clay is suitable for all hair types. It provides thickening and control, which is beneficial for those looking for extra volume and texture in their hairstyle.
The difference between clay and pomade is clearly visible! It's mainly in the hold, texture, and finish.
Texture :
- Clay: Clay generally has a thicker, stiffer texture. It often feels like clay (hence the name) and can sometimes be a bit gritty. The texture of Shaping Clay helps create a fuller, voluminous look.
- Pomade: Pomade has a smoother texture. It can range from watery to oily, depending on the type of pomade ( water-based or oil-based ).
Hold:
- Clay: Clay provides a strong hold, but not as stiff as hair gel . It holds hair in place and helps define texture and create a full look.
- Pomade: Pomade often offers a medium to strong hold, depending on the formula. This product adds shine to hair and is easy to restyle throughout the day.
Finish
- Clay: Provides a matte finish and a full look.
- Pomade: Usually provides a shiny finish, depending on the type of pomade. It gives your hair a polished look with a healthy shine.
In summary, Clay provides a natural, matte finish with strong hold, a full look and texture, while Pomade offers more shine and control, with the ability to restyle during the day.
1. Preparation: Make sure your hair is dry or towel-dried before you start.
2. Spread: Take a fingertip of shaping clay and rub it between your palms. This makes it easier to apply evenly.
3. Application: Apply the clay evenly to your hair.
4. Styling: Style your hair as desired with your fingers or a comb. You can use the product to add definition and texture to your hair and make it appear fuller.
5. Finish: Enjoy the matte look and volume that the shaping clay gives your hair.
Yes, Clay can be combined with other hairstyling products like Sea Salt Spray or Volume Powder to achieve different textures and styles. A few tips before you start combining:
With Sea Salt Spray:
- Preparation: Apply Sea Salt Spray to damp hair to help add natural texture and volume.
- Dry hair: Let your hair air dry or use a blow dryer to create volume.
- Styling: Then apply the clay to dry hair for a strong hold and fuller look with a matte finish.
With Volume Powder:
- Preparation: Sprinkle a small amount of Volume Powder through dry hair at the roots to create instant volume and hold.
- Styling: Finish with Shaping Clay to add extra texture, volume and hold to your hairstyle.
You can experiment with the amount of each product and the order to achieve your desired look.
The product provides a matte finish , gives your hair a full, natural look with lots of structure.
You get a strong, long-lasting hold without the hair becoming stiff or sticky.
The scent is a fresh blend of coconut and citrus—subtle and refreshing.
Our Shaping Clay is our best-seller , and for good reason. It's the perfect styling solution for men and women seeking versatile definition and amazing texture with a matte finish . With this hair clay, you can easily create a unique, personalized look that lasts all day.
Our Shaping Clay thickens and controls hair. It has a matte finish and creates a natural look. It's easy to apply and stays put all day without weighing you down. It's suitable for all hair types , from short to long, and is especially effective for creating textured and defined looks.
Our Shaping Clay gives you complete control over your hair, without it looking stiff or sticky. It's the perfect solution for those looking for a versatile, natural, and reliable styling solution. So what are you waiting for? Try our Shaping Clay today and discover the perfect look for your hair.
features:
- Strong hold
- Matte look
- Easy to apply
- Apply to short/medium length hair
1. Preparation: Make sure your hair is dry or towel-dried before you start.
2. Spread: Take a fingertip of shaping clay and rub it between your palms. This makes it easier to apply evenly.
3. Application: Apply the clay evenly to your hair.
4. Styling: Style your hair as desired with your fingers or a comb. You can use the product to add definition and texture to your hair and make it appear fuller.
5. Finish: Enjoy the matte look and volume that the shaping clay gives your hair.
Aqua, Kaolin, Petrolatum, Cetyl Alcohol, VP/VA Copolymer, Lanolin, Ceteareth-20,
Copernicia Cerifera (Carnauba) Cera, Ozokerite, PEG-40 Hydrogenated Castor Oil,
Paraffinum Liquidum, Parfum, Benzyl Alcohol, Dehydroacetic Acid, Sodium Gluconate, Alcohol Denat., Amyl Cinnamal, Benzyl Benzoate, Coumarin, Hexyl Cinnamal, Limonene.