Why Phoenix Shaping Clay is the #1 best-selling hair clay on Bol.com
Hey, I'm Robin, co-founder of Phoenix Hair Products. What started as an idea with my mother Esther (who has over 38 years of experience as a hairdresser) has grown into a brand that now helps thousands of customers with their hairstyling.
One of our most popular products is Phoenix Shaping Clay . And I'm proud to say that it's currently (July 4, 2025) the #1 best-selling hair clay on Bol.com. Without big marketing budgets or celebrity commercials, but purely based on quality, customer satisfaction, and word-of-mouth. That means a lot to me.
Why hair clay is so popular (and for good reason)
For those unfamiliar with it: hair clay (also called clay) is ideal for those with short to medium-length hair looking for texture, volume, and a matte finish. No greasy shine, no sticky residue, just a natural, controlled look that lasts all day.
The Phoenix Shaping Clay is a great example. It has a strong hold, is easy to apply, rinses out easily, and makes your hair appear much fuller. We see many customers combining it with our coconut-scented Sea Salt Spray for extra volume or using it with our Volume Powder for a fuller look.
Why We're Number 1
The fact that our clay is now ranked above established brands like Kevin Murphy, American Crew, and Slick Gorilla on Bol.com feels almost surreal. Yet, I see in reviews, emails, in Esther's salon, and on social media how happy customers are with the product. Thousands of people in the Netherlands and Belgium have now incorporated Shaping Clay into their styling routine.
And let's be honest: that's what we do it for.
What should you pay attention to when choosing a good hair clay?
If you're looking for a hair clay that really works, I recommend paying attention to:
- Hold : How strong should your hairstyle hold?
- Finish : do you want matte, glossy or natural?
- Texture : are you looking for volume or flexibility?
- Ease of use : should it be easy to wash out?
The Phoenix Shaping Clay scores highly on all these points, which I think explains why it's so frequently reordered. And I'm not saying this to praise my own product, but because I see it really works for many people.
Want to try it yourself?
Curious if this clay is right for your hair type? You can order it through our webshop or via Bol.com. Order before 3 PM on a business day, and you'll often receive it the next day (in the Netherlands, often within two business days in Belgium).
More than just clay
At Phoenix, we've developed a complete line for those who want to get just that little bit more out of their styling:
- Sea Salt Spray with a delicious coconut scent for that beachy texture
- Volume Powder for instant volume at the roots
- 3-Way Texture Comb to finish your hairstyle perfectly
And there's much more to come. Thanks to your feedback, we'll continue to improve, innovate, and expand.
Thank you for your trust and support. I continue to find it remarkable that something we built with love and expertise is now so widely supported throughout the Netherlands and Belgium.
Until the next good hair day 😉 Robin
Phoenix Hair Products
